A world-renowned brand that has always been rooted in fruits. Fruit-tella continues to innovate with authentic consumer products that are inspired by fruit and nature to offer the Fruit-tella fans more ways of enjoying the fruit experience they have been cherishing for 90 years.

Drawing from Fruit-tella’s DNA, Licensing Matters Global aim to leverage the brand’s strong association with authentic fruit taste, playful colours, and positivity to extend the ninety-year-old candy brand, into selected lifestyle product categories in the UK and Benelux.

Fruit-tella’s strong commitment to sustainability and their relentless innovation to continue improving the health credentials of their popular treats will be at the at the heart of our partnership selection process. We seek licensees that embrace and embody these core brand principles in categories such as Fashion, Health & Beauty, Scented Candles, Toys, Stationery, Travel Accessories and Digital Content, just to name a few.

If you would like to talk to us about becoming a Fruit-tella licensee, please click below.