Discover why Licensing Matters to you.

We extend, develop and design to leverage the power of brands, through innovative licensing approaches, clever use of consumer insights and product, retail and creative solutions.

Sales & Retail Forecasting
Brand Extension Strategy
Product Development
Two-way Licensing Management
Licensee Prospecting & Negotiation
Creative & Marketing Services
We Go Beyond Licensing, To Unlock Brand Equity.

Connecting brands and licensees through strategic consultancy, to create powerful opportunities.

Our Clients

We’re fortunate to work with well-renowned clients across the globe. Our consultants have experience in many sectors.

Our Locations

We offer a full 360-service, as needed, by our clients, and have 8 offices and 4 creative hubs located in key markets.
The Licensing Matters Global HQ is located in Hong Kong.

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The Licensing News That Matters.
11 January 2021Peugeot Frères Industrie and Licensing Matters Global Launch Worldwide Licensing Partnership.
Peugeot Frères Industrie appoints Licensing Matters Global as licensing agent to support the extension of...
22 December 2020Tesco Brings Tasty, the Internet’s Favourite Kitchen, to Aspiring ‘Chefs at Home’ in UK.
Tasty Brings Tasty, the Internet's Favourite Kitchen, to Aspiring 'Chefs at Home' in the UK....
17 December 2020Tasty Serves Up Sustainably Sourced Cookware in Kaufland Stores.
Tasty Serves Up Sustainably Sourced Cookware in Kaufland Stores Tasty, the world’s number one food...
22 September 2020Introducing a Bright Collaboration, YALE x PEACEBIRD MEN.
Licensing Matters Global secure new partnership with PEACEBIRD MEN to launch a Yale branded athleisure...