Discover why Licensing Matters to you.

We extend, develop and design to leverage the power of brands, through innovative licensing approaches, clever use of consumer insights and product, retail and creative solutions.

Sales & Retail Forecasting
Brand Extension Strategy
Product Development
Two-way Licensing Management
Licensee Prospecting & Negotiation
Creative & Marketing Services
We Go Beyond Licensing, To Unlock Brand Equity.

Connecting brands and licensees through strategic consultancy, to create powerful opportunities.

Our Clients

We’re fortunate to work with well-renowned clients across the globe. Our consultants have experience in many sectors.

Our Locations

We offer a full 360-service, as needed, by our clients, and have 8 offices and 4 creative hubs located in key markets.
The Licensing Matters Global HQ is located in Hong Kong.

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The Licensing News That Matters.
30 June 2020Licensing Matters For Yale.
Case Study: Raising Awareness with Future Students Founded in 1701, Yale is the third-oldest institution...
02 June 2020Ground Control, Licensees Lift Off.
In these extraordinary times, prospective licensees should turn to the equivalent of ‘gilt-edged bonds’ for...
18 November 2019Licensing Matters signs up new Tasty licensee; Hacche Online launches new Tasty Customizable Cookbook
Licensing Matters Global has signed up Hacche Online, market leader in direct-to-consumer  personalized publications, as...
26 June 2019P&G China engaged with Licensing Matters Global to develop licensing strategy.
To round off a very successful first half of the year, LMG announced today that...