Discover why Licensing Matters to you.

We extend, develop and design to leverage the power of brands, through innovative licensing approaches, clever use of consumer insights and product, retail and creative solutions.

Sales & Retail Forecasting
Brand Extension Strategy
Product Development
Two-way Licensing Management
Licensee Prospecting & Negotiation
Creative & Marketing Services
We Go Beyond Licensing, To Unlock Brand Equity.

Connecting brands and licensees through strategic consultancy, to create powerful opportunities.

Our Clients

We’re fortunate to work with well-renowned clients across the globe. Our consultants have experience in many sectors.

Our Locations

We offer a full 360-service, as needed, by our clients, and have 8 offices and 4 creative hubs located in key markets.
The Licensing Matters Global HQ is located in Hong Kong.

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The Licensing News That Matters.
16 April 2021Fruit-tella and Licensing Matters Global Strike Master Licensing Deal that is Bursting with Flavour.
Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy...
16 March 2021Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program.
Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program. The Shure brand...
12 February 2021We Unlock the Prestigious Tradition and Iconic Designs of Harvard University.
Unlock the potential of a prestigious tradition and explore iconic designs by becoming a licensee...
09 February 2021HK Tramways Appoint Licensing Matters Global as Licensing Agent.
LMG signs to represent the world's largest double-deck tram fleet in operation, Hong Kong Tramways, Limited...