Licensing Matters Global (LMG) today announced their appointment by BuzzFeed, Inc. as licensing agent for the Tasty brand in EMEA.
Tasty is BuzzFeed’s online food platform dedicated to short, step-by-step video recipes that focus on indulging, yet simple, cooking. The Tasty Facebook channel counts almost 100 million followers and Tasty’s foreign language editions, combined, are viewed over half a billion times every month.
Michael Kwan, Board Chairman of LMG, said: “We are tremendously honoured to have been selected by BuzzFeed to help build a licensing program upon Tasty’s success as a global leader in the food segment”.
Felipe Noriega, Director at LMG, added: “Tasty de-mystifies the cooking experience, making it easier for millennials to cook regularly. Our program will aim to create the #1 solution for millennials and new homeowners in EMEA to prepare bold and fun recipes that they want to share with friends and loved ones”.