BuzzFeed appoints Licensing Matters as its licensing agent for their ‘Tasty’ food network in EMEA.

Licensing Matters Global (LMG) today announced their appointment by BuzzFeed, Inc. as licensing agent for the Tasty brand in EMEA.

Tasty is BuzzFeed’s online food platform dedicated to short, step-by-step video recipes that focus on indulging, yet simple, cooking. The Tasty Facebook channel counts almost 100 million followers and Tasty’s foreign language editions, combined, are viewed over half a billion times every month.

Michael Kwan, Board Chairman of LMG, said: “We are tremendously honoured to have been selected by BuzzFeed to help build a licensing program upon Tasty’s success as a global leader in the food segment”.

Felipe Noriega, Director at LMG, added: “Tasty de-mystifies the cooking experience, making it easier for millennials to cook regularly. Our program will aim to create the #1 solution for millennials and new homeowners in EMEA to prepare bold and fun recipes that they want to share with friends and loved ones”.

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