Licensing Matters signs up new Tasty licensee; Hacche Online launches new Tasty Customizable Cookbook

Licensing Matters Global has signed up Hacche Online, market leader in directtoconsumer  personalized publications, as Tasty’s latest licensee in Europe. Tasty, Hacche and Licensing Matters announce today that Hacche will launch brand spanking new 100% customizable English language Tasty cookbooks available to purchase online from 11th November 2019. These will quickly be followed by versions in German, French, Spanish and Portuguese.  


MyTastyCookbook is designed and developed with the Tasty fan in mind, with recognisable recipes fans know and love. They can select their favourite recipes to feature alongside the personalized cover of their choice. Tasty serves up completely interchangeable chapters, which include Avocado, Hangover Cure, Breakfast Ideas and Tasty Favourites. 


Felipe Noriega, Business Director EMEA at Licensing Matters Global, says, “We are tremendously excited to see this partnership between our client, Tasty, and Hacche, a market leader in made-to-order publishing solutions, come to fruition. This customizable product has the chops to become a Christmas gifting favourite”. 


Nick Ponting, CEO and Founder of Hacche Online says, “A shared passion for the Tasty brand of recipes provides a perfect gifting opportunity in MyTastyCookbook. Truly customizable books are the future of publishing and we are extremely proud of this exciting new product”. 


Mark Rogers, General Manager of Europe at BuzzFeed says, “We are always led by what our audience crave so to give them a book they can completely own, including the process of creation, is extremely rewarding for us. Hacche produce beautiful, high quality books and this product is the next step of our international rollout of licensed products, which bring us a deeper connection to Tasty fans.”  


The books will be available across Europe and can be purchased directly through or through 

Recipes include fan favourites such as Chicken Bacon Alfredo Roll-Ups, Fluffy Jiggly Japanese Cheesecake and Chili Lime Baked Tilapia with Avocado Crema. It also makes the perfect gift this Christmas season. 


Tasty, BuzzFeed’s culinary brand, is the largest social food network in the world, with a massive 325 million people global reach, and is especially popular among younger audiences: more than half of Gen Z-ers watch Tasty at least once a day or more. The launch of this book follows the hugely successful, New York Times Bestseller, Tasty cookbook in the US. 

Write a comment