A strategic partnership.
Maxx Marketing came to Licensing Matters seeking a unique solution; a route to opening up a new licensed consumer products division. Over two decades of product design and production experience had put Maxx at the forefront of high-compliance consumer promotions, translating those skills into the consumer products sector, called for LM‘s licensing expertise. Licensing Matters, now acts as the retained consultant of Maxx, carrying out license evaluation and assessment, license prospecting, bid management, selection and negotiation; allowing Maxx to take its product creation and production skills to a new level.
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