P&G China engaged with Licensing Matters Global to develop licensing strategy.

To round off a very successful first half of the year, LMG announced today that they have been engaged as strategy development partners to Proctor & Gamble in China. Working together with the Feminine Care brand team, LMG will be exploring outbound licensing and collaboration opportunities for P&G. Commenting on the appointment, LMG’s Senior VP of Licensing, APAC, Andrew Kwan, commented “Gaining the support of P&G is enormously gratifying to the team here in Hong Kong, and testament to the work we’ve been doing to create a new approach to licensing. We aim, over the coming months, to repay the faith P&G has placed in LMG with an exceptional strategy proposal.