The world’s fifth-largest company, Shell has operations in over 70 countries serving in excess of 11 billion customers per year through its network of 44,000 service stations across the globe.
Shell, with convenience store sales of $6 billion a year and a brand value in excess of $42 billion, came to Licensing Matters Global to define and shape their brand licensing strategy.
Using as their focus Shell’s ground-breaking work in developing cleaner energy solutions, a safe environment, and an engagement in technology, science, and education, Licensing Matters Global has not only defined the strategy but also turned it into a reality, signing up licensees in the areas of Portable Power, On the Road, Domestic Power, Auto Safety Equipment, Lighting and more.

If you would like to talk to us about how we have developed the Shell licensing strategy and built an enviable portfolio of licensees on their behalf… and how we can do the same for you, please click below.