Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program.
The Shure brand and microphones have served as icons in pop culture over its 96-year history. Elvis, John F. Kennedy, Martin Luther King, Jr., legendary performers, leaders, and communicators have all relied on Shure microphones and equipment to deliver their messages.
With a suite of products in the microphone, headphone, earphone, business conferencing and software spaces, there are prime opportunities for brand licensing in many areas. Shure Inc. has appointed Licensing Matters Global (LMG), a London-based, boutique licensing agency, to launch a worldwide licensing program. The program will leverage the passion for Shure products in selected product categories such as Home, Fashion, Personal Accessories, Travel & Tech Equipment.
“We are eager to help expand the legacy of this world-renowned brand, through strategic licensing. Our vision is to carry the Shure product excellence into to new categories, through premium products that inspire and empower consumers,” said Mark Edridge, Chief Operating Officer, Licensing Matters Global.
LMG is seeking partner licensees with precision manufacturing capabilities to create modern and ingenious designs for the Shure brand. For example, equipment cases, microphone stands, t-shirts, home décor and more are ideal licensing fits for Shure.
About Licensing Matters Global
Licensing Matters is a global, full-service, boutique licensing agency that works with brands to help unlock their latent equity, deepen their relationships with consumers and expand their footprint into brand new market sectors. LMG’s client roster includes Shure, Peugeot, Shell, KFC, The European Space Agency, BuzzFeed, Harvard and Yale.