Tasty Serves Up Sustainably Sourced Cookware in Kaufland Stores
Tasty, the world’s number one food network, continues the expansion of its successful global licensing program with the launch of its first cookware range in Europe. The sustainably sourced line includes a fresh, functional collection of cookware, kitchen utensils, kitchen knives and bakeware, which is exclusively available at Kaufland in Germany.
The Tasty cookware range, which launched in October 2020, includes 50 SKUs suited to a millennial’s desire for contemporary style, practicality, and affordable quality. Sales of the line have overperformed across the Kaufland network, heralding success for its upcoming expansion into other European markets.
LMG is Tasty’s appointed licensing agent in EMEA and is strategically developing a brand extension program to introduce consumer products that support the brand’s ambition to demystify the cooking experience for millennials.
Would you like to become a Tasty licensee? Talk to us today, let’s cook up a storm together! Reach out directly to Felipe Noriega, VP & Regional Director LMG; felipe.noriega@licensingmattersglobal.com
