Tesco Brings Tasty, the Internet’s Favourite Kitchen, to Aspiring ‘Chefs at Home’ in UK.

Tasty Brings Tasty, the Internet’s Favourite Kitchen, to Aspiring ‘Chefs at Home’ in the UK.

The world’s number one food network – Tasty, has dished-up a sustainably sourced cookware set at selected Tesco UK stores, while stocks last. The limited-edition cookware set includes 6 functional kitchen essentials designed to inspire adventurous food lovers to ‘chef along’ with Tasty videos at home.

This exclusive drop at Tesco marks Tasty’s second cookware launch in Europe this year, as it expands its successful global licensing program. The sustainably sourced set, crafted with millennials in mind, packs practical, multi-functional features such as a non-stick wok and a serving spoon with a measuring scale, amongst others.

LMG is Tasty’s appointed licensing agent in EMEA and is strategically developing a brand extension program to introduce consumer products that support the brand’s ambition to demystify the cooking experience for millennials.

Does becoming a Tasty licensee sound like a delicious opportunity? Talk to us directly today.

Contact Felipe Noriega, VP & Regional Director EMEA, LMG: felipe.noriega@licensingmattersglobal.com.

About Licensing Matters Global

LMG is a global, full-service, boutique licensing agency that works with brands to help unlock their latent equity, deepen their relationships with consumers and expand their footprint into brand new market sectors. LMG’s client roster includes Shell, KFC, European Space Agency, Peugeot, BuzzFeed, Harvard and Yale.

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