Our Senior Leadership Team.

Mark Matheny

A global, strategic, C-Level consumer brand, products, retail and licensing expert with substantial in-country international experience. A notable figure in the licensing and brand management industries, Mark founded Licensing Matters Global Ltd, a full-service licensing agency in early 2016. Mark has a 25-year track record of successfully leading and significantly growing licensing businesses ranging from entrepreneurial startups to large multinational organizations. Before founding Licensing Matters, Mark was CEO for Global Brands Group for six years, and prior to that was Executive Vice President for California-based Warner Bros. Consumer Products leading the division’s international product, promotional and retail licensing operations as well as its worldwide interactive games, toy and publishing units. Mark graduated from Oklahoma State University where he majored in Economics, and Organizational Theory. He also attended the Ph.D. program in Political Science at UCLA.

Harry Jordan

A Walmart veteran, Harry has successfully curated and executed consumer products programs of increasing  scale and complexity whose retail value is in excess of US$30 Billion. He was awarded the prestigious, Walmart Buyer of the Year and has contributed content to the book: “The Walmart Way”.

After graduating from St. Anselm College in Manchester N.H. with a B.A. in Political Science, Harry served as an Infantry Officer in the United States Marine Corps before launching his business career. Harry is passionate about giving back to the local community and is an Adjunct Instructor at Northwest Arkansas Community College’s Certified Retail Analyst Program.

Mark Edridge

Spanning client and agency-side, Mark’s 30 years of pan-European experience, cover a wide range of business disciplines with an exceptional array of clients. The broad scope of his licensing experience includes direct client engagement with Coca-Cola, Ford and Kraft Foods. His new business wins include OPEL, Mazda Cars, Virgin Active, Oracle, SAP and Jeep.  Prior to embarking on a career in licensing Mark enjoyed success in senior marketing positions in the UK with PUMA, Rowenta, Nintendo and Warner Bros. Mark is a graduate of The University of Huddersfield.

Gurdeep Bains

A multi-disciplinary designer with over 15 years experience, he’s a critical thinker who can lead cross-departmental teams to generate successful creative executions. He takes pride in his work and always aims to make sure each design solution goes beyond client expectations. Gurdeep attended Brunel University.

Felipe Noriega

An International business development leader specializing in strategic marketing solutions for consumer packaged goods, brand activation strategy, content development and entertainment licensing.  Felipe is a master’s program graduate of Goldsmiths, University of London.

Andrew Kwan

A Hong Kong based senior sales executive with a successful track record in Asia Pacific licensing and consumer products experience.  He’s worked with blue chip brands for many years.  Andrew is a graduate of University Southern California.  Andrew will oversee Licensing Matters Global Asian sales efforts.