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02 June 202018 June 2020|Licensing Matters

In these extraordinary times, prospective licensees should turn to the equivalent of ‘gilt-edged bonds’ for their brand investments. Brands that have established themselves over decades, have proven their ability not only to adapt to a changing world, but to emerge...

Shell Brands International appoints the strategic partnership of Licensing Matters & MAXX Marketing as a Global Licensing Agent

13 May 201812 October 2020|Licensing Matters

Licensing Matters Global (LMG) & MAXX Marketing (MAXX) today announced their appointment by Shell Brands International AG as the licensing agent for the Shell brand. This is the culmination of a strategic review and an extensive business planning process. LMG...

Cordoba Music Group Appoints Licensing Matters as its World-Wide Licensing Agent for Guild Guitars

22 August 201713 February 2019|Licensing Matters

Licensing Matters to Develop New Product and Retail Licensing Program for Historic American Guitar Brand Cordoba Music Group, owner of the iconic and world-renowned guitar brand, Guild Guitars, has tapped global licensing and brand management firm Licensing Matters Global as...

Licensing Matters and Maxx celebrate win for Best Celebrity/Fashion Program of the Year Award

23 May 201713 February 2019|Licensing Matters

On May 23rd, the International Licensing Industry Merchandisers’ Association (LIMA) presented Licensing Matters (LM) and Jane Seymour with the 2017 International Licensing Award for best Celebrity/Fashion Program of the Year. LIMA is the leading trade organization for the global licensing industry,...

Maxx Marketing Enters Strategic Partnership with Licensing Matters Global

22 May 201713 February 2019|Licensing Matters

Maxx Marketing (Maxx), a WPP Group company, has entered a strategic partnership with Licensing Matters Global (LM), a full-service licensing agency. LM will assist Maxx and its clients to maximize their usage and manage acquisitions of entertainment, sports, art, corporate brand, and...