Licensing Matters

Introducing a Bright Collaboration, YALE x PEACEBIRD MEN.
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Licensing Matters Global secure new partnership with PEACEBIRD MEN to launch a Yale branded athleisure collection for fall. Following a successful collaboration between Yale and ANTA Sports, Licensing Matters Global (LMG) has secured a new partnership for its client Yale,...
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Licensing Matters For Yale.
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Case Study: Raising Awareness with Future Students Founded in 1701, Yale is the third-oldest institution of higher education in the United States and one of the nine Colonial Colleges chartered before the American Revolution. Yale’s mark on society is indisputable,...
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Ground Control, Licensees Lift Off.
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In these extraordinary times, prospective licensees should turn to the equivalent of ‘gilt-edged bonds’ for their brand investments. Brands that have established themselves over decades, have proven their ability not only to adapt to a changing world, but to emerge...
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Licensing Matters signs up new Tasty licensee; Hacche Online launches new Tasty Customizable Cookbook
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Licensing Matters Global has signed up Hacche Online, market leader in direct-to-consumer  personalized publications, as Tasty’s latest licensee in Europe. Tasty, Hacche and Licensing Matters announce today that Hacche will launch brand spanking new 100% customizable English language Tasty cookbooks...
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P&G China engaged with Licensing Matters Global to develop licensing strategy.
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To round off a very successful first half of the year, LMG announced today that they have been engaged as strategy development partners to Proctor & Gamble in China. Working together with the Feminine Care brand team, LMG will be...
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Licensing Matters Exhibits at Brand Licensing Las Vegas ’19.
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Licensing Matters at Las Vegas. Licensing Matters would like to thank the many hundreds of visitors who came to our stand at Licensing Expo ‘19 in Las Vegas. It was great to meet you all, and we hope very much...
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European Space Agency (ESA) engaged with Licensing Matters Global to develop their global licensing strategy.
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Following on from the news of the European Space Agency (ESA) engaging Licensing Matters Global (LMG) to lead their global licensing program LMG are now actively seeking for potential licensees, in a range of categories, spanning apparel to toys and...
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Licensing Matters Global (LMG) are pleased to announce their appointment as the global promotions licensing agent for FOOOTY™.
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The inspiration of Foooty’s founder, Jean-Pierre Raes, FOOOTY was launched on KickStarter in 2016 and is now on sale around the world. FOOOTY is the ball that makes it possible to play anywhere, anytime you want. Born out of frustration,...
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Shell Brands International debut at Licensing Expo 2019.
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We are pleased to be partnering with our client Shell Brands International at the forthcoming Licensing Expo in Las Vegas from 4th – 6th June. We are seeking licensees across a broad spectrum of categories, but are particularly interested to...
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Kudu appoints Licensing Matters in new promotion initiative.
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Licensing Matters Global (LMG) today announced their appointment by KUDU (https://beta.kudu.com.sa), the leading Saudi fast food chain, as their inbound entertainment licensing consultant. This is the culmination of consultation period with the team at KUDU that has formed a central...
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