Licensing Strategy

Fruit-tella and Licensing Matters Global Strike Master Licensing Deal that is Bursting with Flavour.
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Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy brand, Fruit-tella, in the UK and Benelux. Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have...
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Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program.
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Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program. The Shure brand and microphones have served as icons in pop culture over its 96-year history. Elvis, John F. Kennedy, Martin Luther King, Jr., legendary performers, leaders, and...
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We Unlock the Prestigious Tradition and Iconic Designs of Harvard University.
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Unlock the potential of a prestigious tradition and explore iconic designs by becoming a licensee of Harvard University. Harvard University’s 400 years of history and renown make it one of the world’s most famous universities and an iconic global brand....
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HK Tramways Appoint Licensing Matters Global as Licensing Agent.
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LMG signs to represent the world's largest double-deck tram fleet in operation, Hong Kong Tramways, Limited in brand extension program. Boutique licensing agency Licensing Matters Global (LMG) signs to represent the world's largest double-deck tram fleet in operation, Hong Kong Tramways, Limited...
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Licensing Matters to Exhibit at Licensing Expo Las Vegas 2021.
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Licensing Matters Global to Exhibit at Licensing Expo Las Vegas this August. We're are delighted to announce that we will be exhibiting at this year’s Licensing Expo - Las Vegas which will take place between the 10th– 12th August.  We’re...
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Beyond Supply Chain Compliance, A Sustainable Licensing Approach.
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Beyond Supply Chain Compliance, A Sustainable Licensing Approach. Trademark Licensing has been excellent at not only regulating and controlling brand usage, but, as importantly, extending a Licensor’s social and ethical policies too. Where once, not too many years ago, the...
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Peugeot Frères Industrie and Licensing Matters Global Launch Worldwide Licensing Partnership.
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Peugeot Frères Industrie appoints Licensing Matters Global as licensing agent to support the extension of the Peugeot brand into selected product categories worldwide. Licensing Matters Global (LMG), a London-based, leading global licensing agency, has announced a long-term partnership with Paris-based...
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Tesco Brings Tasty, the Internet’s Favourite Kitchen, to Aspiring ‘Chefs at Home’ in UK.
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Tasty Brings Tasty, the Internet's Favourite Kitchen, to Aspiring 'Chefs at Home' in the UK. The world’s number one food network - Tasty, has dished-up a sustainably sourced cookware set at selected Tesco UK stores, while stocks last. The limited-edition...
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Tasty Serves Up Sustainably Sourced Cookware in Kaufland Stores.
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Tasty Serves Up Sustainably Sourced Cookware in Kaufland Stores Tasty, the world’s number one food network, continues the expansion of its successful global licensing program with the launch of its first cookware range in Europe. The sustainably sourced line includes...
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Introducing a Bright Collaboration, YALE x PEACEBIRD MEN.
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Licensing Matters Global secure new partnership with PEACEBIRD MEN to launch a Yale branded athleisure collection for fall. Following a successful collaboration between Yale and ANTA Sports, Licensing Matters Global (LMG) has secured a new partnership for its client Yale,...
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