Licensing Strategy

Licensing Matters For Yale.
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Case Study: Raising Awareness with Future Students Founded in 1701, Yale is the third-oldest institution of higher education in the United States and one of the nine Colonial Colleges chartered before the American Revolution. Yale’s mark on society is indisputable,...
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Ground Control, Licensees Lift Off.
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In these extraordinary times, prospective licensees should turn to the equivalent of ‘gilt-edged bonds’ for their brand investments. Brands that have established themselves over decades, have proven their ability not only to adapt to a changing world, but to emerge...
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P&G China engaged with Licensing Matters Global to develop licensing strategy.
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To round off a very successful first half of the year, LMG announced today that they have been engaged as strategy development partners to Proctor & Gamble in China. Working together with the Feminine Care brand team, LMG will be...
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