Across the globe, Kellogg’s engages with its young consumers through licensed promotions. Whether that takes the form of in-pack promotional product, or on-pack engagement with properties as varied as Star Wars, Frozen, Marvel, Nerf or Disney Infinity, Licensing Matters has guided Kellogg’s understanding of entertainment licenses and the opportunities that lie in the months and years ahead. As the entertainment landscape has changed, so too has the advice provided, now encompassing the streaming services of You Tube, Netflix, Amazon Prime, leading  gaming franchises and much, much more.

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