Licensing Matters Global (LMG), the full-service international brand licensing agency, announced the launch of a line of luggage inspired by the French style of living and travelling under license by their global client, Peugeot, one of the most emblematic French industrial dynasties.
Drawing on the creative boldness of Peugeot’s heritage and ingenuity, the new collection offers a contemporary interpretation of the trunks of the past. Available in a range of unique trolley suitcases and soft bags in a selection of sizes, vibrant colours, and shapes, its distinct ergonomic style reflects French elegance enhanced by total freedom of movement.
Produced from technologically robust yet super-light materials, such as polycarbonate, recycled polymers, and rubber, enhanced with leather accents and discreet metallic branding, the new luggage withstands the tests of time and travel while also boasting extraordinary security.
Summoning the Peugeot brand’s 213-year legacy of technical innovation, the collection boasts technical novelties such as:
- Built-in anti-RFID (radio frequency identification) pockets designed to prevent personal electronic data theft, particularly useful for phones, cards, and technology.
- Handles and inner linings with anti-microbial treatment to inhibit bacterial growth.
- Inner linings are made of rPET, a fully recycled material.
- Quiet, highly maneuverable wheels designed to be multi-directional and provide responsive handling.
An enviable lineup of premium retailers, including Bloomingdale’s, Galeries Lafayette, Le Bon Marche, Harrods, El Palacio de Hierro, Dillard’s, and Macy’s, will offer the line at a range of price points to suit the discerning traveller, from June this year.
Visit Licensing Matters Global at booth K-214 to discuss licensing opportunities with the Peugeot brand.
