Maxx Marketing (Maxx), a WPP Group company, has entered a strategic partnership with Licensing Matters Global (LM), a full-service licensing agency. LM will assist Maxx and its clients to maximize their usage and manage acquisitions of entertainment, sports, art, corporate brand, and celebrity licenses. LM will also direct Maxx’s outbound licensing efforts.
“We see this partnership as extremely timely and beneficial given the increasing demand from our clients on widening the licensing advisory solution to further their marketing and financial performance, and the capabilities we believe this partnership will enhance,” said Maxx CEO, Michael Kwan.
With over 20 years of global licensing, retail, and brand management experience, Licensing Matters will strengthen Maxx’s positioning as one of the world’s leading marketing and product solution agencies. This partnership represents a significant step forward in the range of expertise and services both agencies will offer their clientele.
Maxx Marketing is a global licensing and product solutions agency with expertise in inbound licensing services.