Following on the heels of its newly launched high-end licensed luggage range, the global licensing programme of iconic French brand Peugeot continues its strategic expansion into the consumer appliances sector.
Licensing Matters Global, Peugeot’s licensing agency of record, announces the imminent launch during the second half of 2023 of a brand new range of cleaning, heating & cooling, and food-prepping appliances across selected retailers in Latin American and Asian markets.
Delivering on the brand promise of facilitating the daily lives of millennial families through technical ingenuity and elegant, ergonomic product design, the range of vacuum cleaners, air conditioners, and food processors captures the slick design lines and premium quality that Peugeot products are known for worldwide.
Under the banner ‘Peugeot Smart Living’, next year, the range will further expand into categories such as health & wellness, cooking, and clever tech gadgets that push the envelope in terms of technical specs. This electric appliance assortment constitutes a significant building block in Peugeot’s 213-year track record of delivering superb value to consumers at affordable price points.
