Licensing Matters Brokers Global Deal Between Shure Incorporated and Gator Cases

Shure Incorporated And Gator Cases

Licensing Matters Global, the full-service international licensing agency, has inked a long-term partnership for Shure Incorporated, the leading global manufacturer of audio equipment, with Gator Cases. The deal brings together two brands that are both on the cutting edge of innovation in their respective fields in the audio industry. The agreement is in line with Licensing Matters’ global remit to secure strategic partners for the Shure brand, which shares a common passion for product excellence across key licensing categories.

For nearly 100 years since its founding, Shure has achieved a reputation as the industry standard for superior quality, reliable microphones, and audio solutions worldwide. Its innovation and quality standards have earned Shure global recognition in music, content creation, theater, film, and broadcast. Today, the Shure product portfolio includes state-of-the-art microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing solutions, and more. For critical listening and high-stakes moments on stage, in the studio, and from the meeting room, content creators and musicians can always rely on Shure.

The partnership sees Gator Cases, an industry leader, and multi-award winning company, with more than 20 years of experience in the development and production of case and bag solutions for pro audio, AV, IT, band, and general equipment in the music industry, develop a range of products for Shure’s extensive audio lines.

The range of more than a dozen SKUs, currently in development by Gator, includes broadcast boom stands, desktop microphone stands, headphone cases, stand accessories, and microphone/accessory bags. Designed specifically to complement and fit the Shure product range, the expected RRPs will range from $29 to $399, and the assortment is expected to be available at retail in Q1 2023.

“There is a natural synergy between the Shure and Gator brands, as we have both been serving the same audiences with high quality solutions for decades,” said Paul Crognale, Associate Director, Global Musicians and Creators, at Shure. “With the help of LMG, we are super pleased to announce Gator as our first official licensing partner to offer a suite of Shure-branded microphone stands and cases.”

“It’s an honor for Gator to be entering into this licensing partnership with Shure,” said Crystal Morris-Freed, President & CEO of Gator Co. “Together with LMG, we are thrilled about sharing our mutual passion with Shure for quality and service”.

Licensing Matters Global account lead for Shure, Cecile Chen’s comments:

“We are delighted to bring together two outstanding brands as the first partnership in Shure’s licensing programme with our team. It has been an exceptional opportunity to work closely with Gator and deliver products of such high quality. This is just one of several projects in the pipeline as we kick off Shure’s long-term licensing journey.”