Licensing Matters Global, the full-service international licensing agency, has secured a new partnership across mainland China, Hong Kong, and Korea for their client, the University of Harvard, a member of the Ivy League. The agreement with young adult, kids, and families’ fashion brand GU will deliver a Harvard apparel range across the territory.
The Fall ’22 and Winter ‘23 collection, which launched in December, comprises 15+ SKUs and includes a sweat hoodie, sweat dress, padded varsity jacket, sweatpants, sweatshirts, hoodies, and pullovers with RRPs ranging from $13.50 USD to $47.50 USD. The range is on sale both online and offline in GU’s shops across the region. GU is supporting the launch with marketing campaigns across Instagram, its website, and its e-commerce App. An additional Spring-Summer ’23 collection will launch in early Q1 2023.
Brokered by Licensing Matters’ Asia team, the new agreement with GU is a second partnership with Fast Retailing Co., the sister brand of Uniqlo, who first launched a range of Ivy League apparel lines in Summer 22.
Andrew Kwan, EVP at Licensing Matters, comments: “As we anticipated, The Ivy League has resonated strongly with the fashion-focused Asian audience who embrace institutions that symbolize long-standing American culture. GU is a perfect partner with its tailored and on-trend collections that align with licensed brands like Harvard. We are thrilled to have secured a new, second agreement with Fast Retailing Co. and, based on the current success of the AW range, look forward to the Harvard University summer collection this Spring.”
