Gift Concept Products Limited appoints Licensing Matters Global (LMG) as Licensing Agent of product and character brand “Marcus & Marcus”, in the APAC territory.
Marcus & Marcus is a smart and functional product label inspired by the contemporary lifestyle of modern day parents. Developed by two parents, the brand’s bold, bright, and engaging animal friends are designed to keep children engaged. As the exclusive Licensing Agency for Marcus & Marcus in the APAC territory, LMG will help propagate brand awareness through a variety of licensing co-operations.
While children are learning, creating, and growing, Marcus & Marcus strive to help families take on the challenges of parenting and simplify the everyday chaos. Drawing from the brand’s ethos and commitment to safety, quality, and sustainability, LMG seek licensee partners in lifestyle categories such as Children’s Fashion, Toys & STEM Toys, Bags & Luggage, Bedding, Toddler & Infant Products, and Home & Kitchen.
“We’re honored to add the Marcus & Marcus brand to our client roster and look forward to developing products and promotions that support young families and walk them through the ups and downs of parenting, says Andrew Kwan, EVP LMG, Maxx Group.
“The adorable Marcus & Marcus animal friends inspire fun, fresh and unique designs. We will be guided by the needs and desires of modern parents in our approach, we’re looking for licensees that embrace the core brand principles of safety, innovation and sustainability”, says Eric Tong, Senior Licensing Manager LMG, Maxx Group.
The three-year partnership between Marcus & Marcus and LMG will commence Spring 2021. LMG are currently seeking licensee partners in Children’s Fashion, Toys & STEM Toys, Bags & Luggage, Bedding, Toddler & Infant Products and Home & Kitchen.