Licensing Matters Global (LMG) today announced their appointment by KUDU (https://beta.kudu.com.sa), the leading Saudi fast food chain, as their inbound entertainment licensing consultant.
This is the culmination of consultation period with the team at KUDU that has formed a central plank of the strategic review of their promotional offer across all 300 of their outlets.
Mark Edridge, COO of Licensing Matters Global, commented: “We are excited to be working with KUDU at the start of a new chapter in their brand development. With a fantastic product offer, superb network of restaurants and three decades of experience, it is an honour to be afforded an opportunity to help build upon that brand strength.”
Abdullah Alolait, Brand Manager, speaking on behalf of the marketing and commercial teams at KUDU commented: “The KUDU brand is entering an exciting phase, and looking to extend its engagement with new consumers and new demographics. Our appointment of LMG intends to draw upon the wealth of experience they bring, not only in entertainment licensing, but specifically their vast QSR brand experience”.