Licensing Matters Global (LMG) are pleased to announce their appointment as the global promotions licensing agent for FOOOTY™.

The inspiration of Foooty’s founder, Jean-Pierre Raes, FOOOTY was launched on KickStarter in 2016 and is now on sale around the world. FOOOTY is the ball that makes it possible to play anywhere, anytime you want. Born out of frustration, inspired by the beautiful game of football and the construction fun of Lego. FOOOTY fits in every pocket and can be used indoors and out. FOOOTY makes it easy for everyone to PLAY more!

Mark Edridge, COO of Licensing Matters Global, commented: “The opportunity to take the FOOOTY product and brand into the promotional space was, from the first moment we met with Jean-Pierre and his team, clear to everyone at LMG. We are excited to bring an excellent new product concept to sports and activity related promotions. The beauty of FOOOTY is its flexibility, small size and modular design. We can see huge opportunities for snack foods, QSR, packaged goods, and all manner of insert activations with FOOOTY.”

Jean-Pierre Raes, CEO, Apollo 11, commented: “Our desire to take FOOOTY to the next level and to engage with global brands was met with equal enthusiasm by the team at LMG. We are looking forward to FOOOTY becoming the go-to-brand for sports related activations and to generating an even greater buzz around the FOOOTY product. Together with LMG and the partner brands we are confident that we can inspire more kids around the world to play more”

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